Company Overview
Xcel Brands, Inc., a U.S.-based consumer goods and media enterprise, along with its various subsidiaries, specializes in the comprehensive design, production, marketing, wholesale, and direct retail of a diverse array of branded consumer products. This product range includes apparel, footwear, accessories, fine jewelry, home decor, and other lifestyle items. The company actively builds its portfolio by acquiring prominent consumer lifestyle brands, such as Isaac Mizrahi, LOGO by Lori Goldstein, Judith Ripka, Halston Brand, and C Wonder, while also overseeing the Longaberger brand. The firm employs a sophisticated omni-channel strategy for the distribution and promotion of its brands. This approach leverages interactive television, digital live-stream shopping, traditional brick-and-mortar retail, wholesale partnerships, and online e-commerce platforms. Xcel Brands also grants third-party licensing rights for its intellectual property and provides extensive marketing and public relations assistance for its brands, encompassing live streaming events and social media campaigns. Key brands are further promoted and sold through their specific online portals: www.isaacmizrahi.com for Isaac Mizrahi, www.halston.com for Halston, www.judithripka.com for Judith Ripka, www.cwonder.com for C Wonder, www.lorigoldstein.com for Logo Lori Goldstein, and www.longaberger.com for Longaberger. Established in 2011, Xcel Brands maintains its corporate headquarters in New York, New York.
